Atlassian
Collaboration and Development Tools to Unite IT Teams

In the pursuit to achieve pre-defined goals and objectives, organizations often believe in practices that strengthen their capabilities to thwart major impediments during project execution. Although the idea—‘anything is possible’–is often perceived to be clichéd, Atlassian brings in this assurance to its customers by perfecting their project management objectives.

With the apprehension that a highly effective team effort aids all teams better organize, collaborate, and communicate, Atlassian works toward empowering developers to build robust software solutions. Atlassian’s custom-integration services aid companies like Tesla to facilitate communication within their teams ensuring clearer connections, addressed back logs, and enclosed loops. And they do this by enabling teams to manage and change software chains from product through release.

Elucidating the contemporary industry position, Mike Cannon-Brookes, Co-founder and CEO of Atlassian affirms, “All companies either become a software company or get disrupted by one. Every industry is being fundamentally altered by software.” To address this issue Atlassian powers the global software development teams to adopt, install, customize, migrate, or integrate complex workflows to proffer simple, integrated solutions. With over 1,400 Atlassians in six locations across the globe, the entire array of Atlassian products target solving fundamental industry problems.

Built for every member of the software team to plan, track, and release great software, Atlassian’s software development tool, JIRA offers an unconventional level of transparency to the development teams’ works by bringing them to the same page. JIRA, leveraging its robust set of APIs, can be integrated with any tool regardless of whether workforces perform on scrum, kanban board or mixed technologies. JIRA software also ensures the access to more than a dozen reports with real-time, actionable insights into team performance. Moreover, the software allows teams to groom huge backlogs with multi-select ranking, order user stories and fix bugs.

Exploiting JIRA’s flexible search users can find and filter particular user stories or bugs. In the words of Cannon-Brookes, “JIRA is the outcome of one more of the company’s belief— great software begins with great planning. And, since the solution has been built with flexible planning capabilities, its continuous deployment is a part of every team’s DNA.”

Furthermore to advance the power of collaboration, planning, tracking, and supporting software—JIRA is categorized into JIRA Service Desk, JIRA Core, and Portfolio for JIRA. JIRA Service Desk makes it easy to request for help, and track progress on issues. Using the JIRA platform users can connect IT tickets to the development team’s backlog. JIRA Service Desk delivers incident, change, and problem management, consequently helping firms gain visibility into the metrics that matter to the business.

On the other hand, JIRA Core assists in customizing templates to manage simple tasks and complex projects. This offering not only capacitates users to leverage on search tools to find specific answers of tasks and due dates, but also it can be accessed across business horizontals and not just IT. “The biggest thing we’re working on is proving that our model doesn’t just work for technical people,” explains Cannon-Brookes.

Adding to the innovative line-up of solutions, Atlassian suite also comprises HipChat and BitBucket— a place for developers to share codes. While each of these can be customized based on business requirements of the customers, there are umpteen add-ons for the software.

In an example, Rosetta Stone, a language learning technology company was seeking to trounce an issue of working simultaneously with multiple stakeholders— product managers, program managers, and engineering teams. With the JIRA platform, the firm was able to work with a single tool that facilitated every aspect of communication between the teams and the stakeholders.

Owing to the unique prowess of JIRA in unleashing the potential of workforces, firms around the world rely on Atlassian to improve software develop-ment, project management, collaboration, and code quality.

“We helped the engineering teams at NASA land the rover on Mars; the non-profit Code.Org teach students to learn programming; and IT teams of the Daily Telegraph to ship newspapers to over two million readers,” proclaims Scott Farquhar, Co-founder and Co-CEO of Atlassian.

Once, the Jet Population Laboratory (JPL), a part of NASA, was bogged down by certain problems that restricted efficient mission planning, parsing raw data sent from space, and compiling visual maps that represent an explorer’s progress. To help in bringing collaborative approach to these tasks and tackle high-stakes issues across disparate geographical areas, a product called Ensemble was created by Atlassian. Ensemble accomplished the client’s mission by using JIRA that helped them collaborate on projects and requirements.



With significant emphasis on team work and spirit, Atlassian also focuses on productivity, innovation, and research and development (R&D) that become a part of businesses’ competitive advantage. Atlassian has zeroed in on building highly innovative and desirable products that sell themselves, creating a large ecosystem of third party add-ons, thereby enriching core capabilities. Additionally, the company supports the more flexible deployment choice for customers—offering the firm’s products both as SaaS or server instances that companies can install and manage inside their own data centres.

“Our priority is innovation along the customer purchasing experience in a volume-based go-to-market. The results of these investments are evident in the number of customers we manage on a daily basis,” Farquhar says. Investing in easy-to-use products created with heart and balance, coupled with an e-commerce experience that entitles customers to instantly get started, Atlassian has set its goal to make the entire customer experience simple and delightful. “Our lofty, long-term goals helps keep the team focused on improving the products. It changes the way we think, it changes the way we win,” he concludes.